Google Pay takes its QR sound-box to small merchants in India after trial run

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Google said Thursday it plans to roll out the SoundPod, its portable speaker designed to instantly validate and announce successful payments, to small merchants across India over the coming months. The Google Pay expansion in India, where the company is among the mobile payment market leaders, comes even as the firm phases out some of its payments apps in the U.S.

The company, which began a limited trial of SoundPod last year, received positive feedback during the testing and helped merchants reduce the checkout time, Ambarish Kenghe, VP of Products for Google Pay, wrote in a blog post.

The miniature jukeboxes, colloquially dubbed “sound-boxes” domestically, have witnessed wide adoption in India, enabling merchants to find respite upon receipt of remuneration and contest any illegitimate claims.

Financial services firm Paytm currently leads the sound-box market and PhonePe is also increasingly expanding its device. More than 20 million merchants in the country already use one of these boxes, which industry insiders estimate costs about $18-$20 to make.

The sound-box has evolved into a lucrative subscription model over time as various players impose subscription charges on merchants. The real allure of the sound box, according to one industry insider, extends beyond its auditory alerts — it provides invaluable insights into merchant behaviors, facilitating the offering of loans based on this data.

Google Pay is offering the SoundPod at a minimal cost — levying a one-time fee of $18 for one year, or a one-time fee of $6 and six cents per day for 25 days in a month. The company said merchants who use SoundPod to process 400 payments in a month will get $1.5 in cashback.

Reliance, India’s largest firm by market cap, also began testing the device at its campus last year, TechCrunch earlier reported. The company confirmed the device in a subsequent earnings call and said it plans to soon launch it to the market.

This is a developing story. Check back for updates. 

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